The top-selling debut album covers from rock’s first half century share an obvious commonality of design in that every one looks…well… cheap. You see, record companies in their plantation model business relationships have always charged back the costs of photography, artwork, and graphic design for album covers to the recording artist, so a first-time singer or band has no economic incentive to, in essence, borrow money to splurge on their album cover. This indentured servitude was applied equally to all, including this week’s guest Mick Jones, then a veteran of British minor bluesrockers Spooky Tooth, when Jones signed his new band Foreigner for their initial foray in March 1977. Atlantic Records showed their support and confidence in Jones’ new outfit by letting what appeared to be a middle schooler with a big box of crayons do the cover art.
Long after the ensuing release containing such big hits as “Feels Like the First Time” and “Cold As Ice” became the fastest-selling debut album in Atlantic’s long storied history, the remastered music has continued to be wrapped in that original artistic austerity. Now fans have even taken to employing the latest computer re-tinting in an attempt to enhance the original Foreigner cover, but you know the old adage regarding a silk purse from a sow’s ear: in this case, it’s just lipstick on a pig.
But then again, looking at the covers of other top-selling debuts from Boston, Led Zeppelin, The Band, Men At Work, and Hootie and the Blowfish, there is indeed a sense of innocence and humility in all of them that can never be recaptured. –Redbeard
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